Over 60% of marketers claim generating high-quality leads is their top priority. With digital marketing, you can start growing a business without wasting time on ineffective campaigns. For example, about 66% of marketers use social media to generate leads.
On the fence about switching to digital marketing? Here are three benefits of digital marketing to consider first.
After reading this guide, you can make a more informed choice with your business goals in mind!
1. Generate Awareness
Consumers who have never interacted with your brand won’t shop from your brand. One of the top benefits of digital marketing is the brand awareness you’ll generate. Each time a consumer encounters your brand online, awareness will grow.
In time, brand awareness will turn into brand recognition, allowing you to remain at the forefront of the consumer’s mind. You can use an omnichannel marketing approach to appear in front of consumers on different channels.
For example, you can use search engine optimization (SEO) to appear on search engines like Google. Using SEO for websites will allow you to appear in front of ideal customers. You can focus more time and attention on consumers who want your offerings.
You can find a team selling SEO here.
2. Attract Website Visitors
Consumers who find your website on a flyer might not visit your site. If they’re online, searching for products and services, they’ll likely encounter your site during their search. Attracting more website visitors will give you a chance to generate more awareness, leads, and sales.
For example, you can improve your SEO rankings to ensure consumers see your site before anyone else’s. Then, you can draw them to your site and offer them the help you need.
Generating more website traffic will allow you to inform consumers about your offerings.
3. Boost Leads and Sales
Outbound leads cost 39% more than inbound leads. You can use social media, email marketing, and other forms of digital marketing to turn website visitors into leads and sales. Meanwhile, you can save money, allowing your ROI to improve over time.
You can use a mix of digital marketing strategies, including SEO and PPC. What’s the difference between SEO vs PPC? SEO is organic while you have to pay for PPC campaigns (you pay each time someone clicks on an ad).
You can use PPC ads to draw people to your website before converting them into a sale.
Experience These Benefits of Digital Marketing Today
Understanding the benefits of digital marketing could give you new opportunities to grow your business. You can use strategies like SEO, PPC, and email marketing to draw consumers to your offerings. With a lower cost, you can save money to start growing a business, too.
Start experiencing these benefits firsthand by developing your own digital marketing strategy today.
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