Every day, bloggers from across the globe publish a whopping 7.5 million blog posts. This translates to 75 million blog posts in just 10 days.
While most people upload regular blog posts as a hobby, for some, blogging is a full-time job. In either case, it’s vital that bloggers produce high-quality content or risk losing crucial leads or their fanbase.
Unfortunately, most bloggers are oblivious to the common blogger mistakes that compromise the quality of their blog posts. That’s why in today’s blog post, we’ll be highlighting these common mistakes and showing you how to avoid them.
1. Overlooking Keyword Research
So, you’re more of a down-to-earth person, and your main focus is connecting with your audience. There’s definitely nothing wrong with that, just don’t overlook the keywords.
Your blog post might be super relatable, but if it’s not using the right keywords, then it’ll be lost in a sea of content. With 75 million blog posts uploaded every day, you really have to fight for a “visible” spot.
Take some time to research relevant keywords for your blog post. Once you’ve found the right keywords, work them into your title and throughout the body of your blog post. This improves your SEO so you rank higher on search engine results pages.
2. Lack of Social Media Exposure
Facebook, the world’s largest social media platform, boasts a staggering 2.93 billion monthly active users. It’s safe to say that if you want to reach your target audience, look no further than social media.
Little or zero social media exposure translates to less traffic to your blog. Make it a habit to share each new blog post on your social media platforms. You can also use relevant hashtags to help improve your reach.
If you want to up the ante, consider hiring a popular social media influencer to spread the word.
3. Corny Blog Post Topics
The last thing you want is for users to label your blog post as corny. It’s not your site visuals that make your blog corny, instead, it’s your blog topics. Make sure you put a lot of thought into your topics for blogs to ensure they resonate well with your target audience.
You can browse the internet for interesting article topics. Don’t let your audience down.
4. Failing to Build Quality Backlinks
If you’re not familiar with backlinks, they’re basically incoming links to your blog post from another website. Quality backlinks improve your SEO ranking and are, therefore, essential for driving traffic to your blog.
There are a few ways you can build quality backlinks. The first is by writing guest posts for other popular blogs in your industry.
Avoid These Common Blogger Mistakes for a Thriving Blog
Blogging isn’t rocket science, but these common blogger mistakes could do you in. Now that you know them, we hope you’ll take all the necessary steps to avoid them. Your blog depends on it.
Lastly, don’t forget to invest in your blog for it to reach the heights you want it to. Check out the other posts on the site for more informative content.