About 70% of all activity online begins with Google or another search engine. If your site doesn’t appear at the top of a search page, however, consumers won’t find your content. You could struggle to generate web traffic, brand awareness, and leads as a result.
Here are five tips that can help you increase domain authority for your website. A stronger domain authority will boost your organic rankings. Then, you can generate more traffic and reach new customers.
Watch your domain authority increase with these tips today.
1. Gather Quality Backlinks
Backlinks play a big part in determining your website’s domain authority and organic rankings. In fact, backlinks are one of Google’s top ranking factors. If your search engine optimization (SEO) strategy doesn’t include backlinks, your domain authority won’t increase.
Start by guest blogging on other websites. Then, add a link to your blog within the post.
You can also generate backlinks by:
- Using top referral sources
- Forming partnerships
- Spying on your competitors
- Using Google Search Console Reports
- Finding broken links on competitor sites
- Creating quality content
If you’re still struggling to generate backlinks, look into professional SEO services. An experienced agency can help you generate backlinks from quality sites.
Not all backlinks are made equal! Focus on websites that already have a high domain authority to improve your own.
2. Create Killer Content
You can generate backlinks by creating high-quality blog content that other bloggers can’t find anywhere else. Show off your experience and expertise to become a thought leader in the industry. Other blogs will want to refer to your content, helping your domain authority increase.
3. Improve the UX
If your website isn’t fast, mobile-optimized, or user-friendly, visitors might leave without exploring other pages. Your bounce rate will increase, which tells Google you offer a negative user experience (UX).
Invest in your website this year before using the rest of these SEO techniques. Start by creating a sitemap to help search engine crawlers index your content. Use internal links within your content to improve your site’s hierarchy, too.
Otherwise, your domain authority and rankings won’t improve.
4. Remove Bad Links
Audit your website to search for any bad links. If you link to a spammy site, your domain authority could drop.
You can use Google Search Console to ignore or disavow bad links.
5. Hire an Agency
If you’re still struggling to boost your domain authority, hire a professional search engine optimization agency. In addition to helping you generate quality backlinks, they can also use SEO best practices to boost your rankings.
For example, they can help you create high-quality, unique blog posts throughout the year. You’ll generate more brand awareness, traffic, sales, and a higher ROI as a result. You can learn more about the benefits of a high domain authority website here.
Rank Up: Increase Domain Authority for Your Site Today
Learning how to increase domain authority for your company website can help boost your organic rankings. With higher rankings, you can begin reaching new customers through SEO. As you reach more people online, you can find new opportunities for business growth.
Boost your rankings with these SEO techniques today.
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