For startups, making a profit relatively quickly is usually the key to success. If they’re not able to make their mark in good time, the business can start to slip through the cracks.
A good way to stop this from happening is to put together effective marketing campaigns that prove what the startup can do. With limited access to funds in the early days, though, how can a company pull this off within their budget?
The answer to that is multimedia marketing. It’s an effective strategy that takes advantage of both print and digital advertising to put a startup on the road to success. What makes it so great, though? These nine reasons should make that clear.
Digital Is Affordable
As with most things, companies want to find marketing options that allow them to save money without cutting down on quality. That’s where digital can be extremely beneficial because the cost of an online marketing campaign is usually kind on the finances. There are plenty of cost-effective online marketing strategies that won’t break the bank but will start to attract dedicated customers. The more that’s saved going digital, the more that can be put towards pricier methods like television and newspaper ads, which can expand your reach and broaden your appeal.
Print Is Practical In Person
If your startup has a lot of face-to-face contact, then including print in your marketing campaign is essential. Networking events or similar functions are excellent places to share things like business cards and brochures, which can then tempt people over to your business. What’s excellent about these options is that you can also use them to enhance your digital campaigns by including elements like social media handles, QR codes, and your website address on them. In these instances, the print and digital campaigns work as a two-step program, with the former enticing people to your startup while the latter closes the deal.
Digital Provides Detailed Insights
With marketing campaigns, it’s sometimes hard to know how effective they’ll be until you begin them. Fortunately, if you go digital, it’s easy to keep track of their performance and make changes, thanks to online analytics. These provide companies with a wide range of useful information, including click rates, conversions, traffic sources, and so on. It’s through knowing this stuff that you can tailor your marketing to be even more attractive to potential customers. You may find it easier to interpret this data and better appeal to your consumers if you rely on the expertise of a full-service print and digital agency. A company like LNP Media Group can precisely identify and target your potential customers, while also using over two centuries of industry experience to develop effective print campaigns.
Print Allows For Higher Quality
The excellent thing about print is that it provides people with something physical that they can hold onto if they feel it’s worth keeping. You don’t find many people who value their emails like this, because at their core, they’re all the same. With print, though, you have the opportunity to create something high-quality and luxurious, something that may well appeal to more high-end clientele. The more valuable a print product appears, the less likely it is to get disposed of, which is great advertising for your company. You might not wish to market everything this way due to budgetary concerns. However, it acts as an excellent occasional alternative to the cheaper, more regular marketing options on platforms like social media and email.
Digital Reaches People Everywhere
It’s quite incredible just how many people use their cell phones on a daily basis. Nearly every American owns a phone, the vast majority of which are smartphones with access to the internet. That’s a huge benefit for digital marketing because it means that companies can literally appeal to potential customers wherever they are. So long as a person can get online, they can be won over by your business. Phones have become such an essential element in digital advertising that websites now have to be optimized to them if they want to perform well with SEO. Surprisingly, it doesn’t take much extra effort to achieve this, so it’s worth designing your content for multiple devices so you can reap the rewards of the algorithm.
Print Offers An Alternative
It’s foolish to think that all of your customers will be the same kind of person. While you’ll likely have a specific buyer persona that reflects the main audience you appeal to, there’s every chance that your products or services are of interest to others as well. Provided that it’s cost-effective, it’s important not to ignore these people in your advertising campaigns. You can achieve this in simple ways, such as by making your marketing multimedia. You’re bound to have some potential customers who dislike technology, and so the chances of reaching them through phones or computers is fairly minimal. These are the people who are still dedicated to standard print advertising, so targeting them in newspapers or magazines is essential. By providing more options for your business to be seen, you’re bound to increase your customerbase.
Digital Boosts Engagement
People’s attention spans aren’t what they used to be. With everything so readily available nowadays, they’ve become more selective when consuming content than ever before. While that could be good for your startup, it could also hurt you if your content doesn’t grab people’s attention. Luckily, an effective digital campaign can help to prevent customers from looking elsewhere. Platforms like social media allow for constant engagement, which means that provided you post regularly on your various channels, you should stop followers from losing interest. Just make sure that the content you share is worth someone’s attention. A bunch of posts that aren’t captivating and which only seem to serve the purpose of keeping the page active won’t do you any favors.
Print Works Better For Certain Companies
Just as not all audiences can be won over by digital marketing, not all companies benefit the most from this form of advertising either. While the majority may work best online, some businesses find that they gain the most success from hyper local print advertising. Although having some digital marketing out there certainly doesn’t hurt, the majority of their customers come to them because they’ve seen what they can offer in person, rather than through their phones. It’s something to consider if your industry isn’t one that’s deeply rooted in technology.
So Many Options Available
When you consider every possible form of advertising that’s available in a multimedia marketing campaign, you’re truly spoiled for choice. Social media, email, website ads, video, newspapers, magazines, television ads, radios, and billboard alone are a massive range to pick from, and they’re not the only options available. Some of these will work great for your startup, others will do more harm than good, but which methods fit those categories differs from one company to another. Multimedia marketing gives you the freedom to tailor your campaigns to what you believe is best, so use it to do what you think is right for you. With the right passion, dedication, and budget, anything is possible.
It can be hard to make your startup stand out when there are so many other companies in the same position as you. If you take a multimedia approach, though, you get to enjoy the benefits of multiple forms of marketing, which could be all you need to make your mark on the world.