There are between 12 million and 24 million (we know, wide range) e-commerce sites on the web, and the number is ever-growing. More and more people are choosing to shop online, so business owners are ditching brick-and-mortar stores in favor of digital alternatives.
If you’re ready to start your own e-commerce store, you have stiff competition. Sure, you might know the basics of how to start a website and draft a business plan, but how can you stand out?
We’re here with a few tips for creating the best e-commerce store possible. Read on to learn more.
Choose Your Niche Carefully
There are many people who decide to get their start in business ownership by just starting a dropshipping site that carries anything and everything under the sun. From hairbrushes to tech supplies, they’ve got it.
While there’s some value in casting a wide net, this isn’t a good long-term plan for anyone seeking entrepreneurial success. If you want your e-commerce business to be successful, you need to niche down and make a name for yourself within that niche.
What types of products are you planning on selling? Will they be physical products, or are you selling digital products? How do you plan on sourcing those products?
Do some market research to determine whether or not your niche can actually be profitable. If there are too many other businesses that offer exactly what you offer, you have a lower chance of becoming a successful entrepreneur.
Pick the Right Business and Domain Name
The technical side of creating a business name, making it official, and paying for a domain is important, but let’s discuss how to get the right business and domain name. Believe it or not, your business’s name can be make-or-break when it comes to your success.
You want the name to be catchy and memorable. The name of your business and your domain name should be identical if possible, so if the domain isn’t available for your ideal name, consider choosing something else.
Consider brands that have boomed in popularity over the past few years, even if their names are unconventional. What makes those names so memorable? How can you get the same effect?
Make Your Website Pop
So you have your domain and you’ve built the bare bones of your website. How are you going to make it pop so people will spend their hard-earned money there?
Again, take a look at other popular e-commerce sites and take a few pages from their books.
Make sure that you’re building up your SEO behind the scenes so you can start attracting visitors. Learn more about SEO for Shopify here to get some inspiration.
Make sure that your site is user-friendly and aesthetically appealing. Do all of the links work? Are your product pages easy to access and full of all of the information that viewers will need to decide whether or not they want to buy your products?
Spend Time on Social Media
Social media is unavoidable in 2022 if you want a successful business. When you get your domain name, you should immediately get identical (or similar) names for TikTok, Instagram, and even Facebook.
You’re going to use social media to promote your website. Luckily, once you have content for one platform, it’s easy to repurpose it across all of your platforms.
You Can Make the Best E-Commerce Store
Making the best e-commerce store isn’t going to be easy when you have so much competition, but if you start with these tips, you’ll be on the right track.
Find your niche, pick a great name, make your website pop, and don’t forget to take advantage of social media. Good luck!
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