Emails are still the most effective tool for marketers – even in the age of social media. When done well, emails are 9 times more effective at getting conversions than social media posts.
That said, an unclear marketing strategy could cost you valuable leads and sales. One big mistake many makes is using the same email marketing efforts with everyone on their mailing list.
Email segmentation helps with this. Continue reading to learn how you can segment your emails and practice email optimization to ensure everyone in your database is receiving relevant information.
Create Segments Based on Engagement
You should segment your audience based on their engagement with your content. The most engaged subscribers are those who regularly open and click on your emails, so they should be placed in a separate segment.
By segmenting your audience, you can ensure that you send the most relevant content to the right people, leading to higher engagement levels and more conversions.
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Target Inactive Subscribers
Inactive subscribers are people who haven’t opened or clicked on an email from you in a while. There are several ways to re-engage inactive subscribers. At first, you could send them a reactivation email.
This special email includes a powerful subject line, personalized content, and an offer or discount. Reactivation emails can be very effective, but they only work if you understand your subscribers and their needs well.
That’s why it’s important to use the latest email segmentation tips when sending reactivation emails. These email marketing tips will help you segment your list more effectively and send more targeted messages.
Send Time-Sensitive Content
One of the best ways to segment your email list is by sending times. This allows you to send content that is most relevant to your subscribers when they are most likely to check their email.
For example, if you have a segment of subscribers who are always on the go, you may want to send them content late at night when they are more likely to have time to read it.
If you have a segment of stay-at-home parents subscribers, you may want to send them content during the daytime when they are more likely to be free. The important thing is to test different send times and see what works best for your subscribers.
Use Data From Your CRM
Use CRM data to segment your email list by customer type. You can do this by separating your list into buyers and non-buyers. You can send different messages depending on each group’s needs and interests.
Use CRM data to segment emails by activity level. This means sending different messages to company supporters and detractors. This can help you target your message to converts.
You can also segment your list by location using CRM data. This can help brick-and-mortar businesses. You can target your marketing and ensure relevancy by sending different messages to different areas.
Effective Email Segmentation Can Do a Lot With Your Business
Email segmentation is an important tool to use to improve your email marketing campaigns. By segmenting your list, you can send more targeted and relevant messages to your subscribers which will lead to higher open and click-through rates.
There are a number of different ways to segment your list, so be sure to test out different techniques to see what works best for your business.
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